Magazine Covers as Controlling Images
While waiting in lines at the grocery store or walking past magazine stands on the street, a woman is bound to see a cover similar to the one above. Magazines are everywhere, and their covers often signal what their target audience, women, are meant to care about. By boldly flaunting thin bodies and spreading messages that women should “sculpt” or “slim” parts of themselves, these covers become controlling images. Patricia Hill Collins describes a controlling image as a stereotype that controls “dominated groups” by dehumanizing them and asserting their inferiority (Collins 1986: 517). Magazine covers that emphasize thinness and extreme self-discipline assert to women that they need to remain small, indicating submission and inferiority. Messages like “control your appetite” tell women that their bodies being classically hot (presumably under the male gaze) is more important than their own feelings or bodily needs. In striving to become the girl on the magazine, women reduc...